I lost my best friend, Chris. He was someone I admired, loved, and respected
Rob Brady Estate Agency Coach & Mentor at Iceberg Digital is about to take on the Ultra Trilogy Rat Race in September and October for a local loneliness charity Keep Talking Services. this will include running ultras over the three highest mountains in the UK, starting from sea level. Rob tells “In 2016, I lost my best friend, Chris. He was someone I admired, loved, and respected, a person who inspired me every day. But behind his smile, Chris was struggling in ways I never saw. Losing him was devastating, and it forced me to confront not only his hidden battles but also my own struggles with loneliness and mental health.
Since then, I’ve made it my mission to keep the conversation alive. I’ve shared Chris’s story through talks in schools, TEDx stages, and fundraising initiatives, all with the goal of breaking the stigma surrounding mental health and loneliness. Running became part of that mission, a way to honour Chris and raise awareness for those who feel like they have no one to turn to. You can watch my story here from my TedX in 2024”.
Why I’m Running
“Loneliness isn’t just a feeling, it’s a health crisis. Research shows that prolonged loneliness can be as harmful as smoking 15 cigarettes a day. It impacts people of all ages, from the young to the elderly, and it’s a struggle I know all too well.
That’s why I’m raising £5,000 for Keep Talking Services, a charity that provides lifelines to those battling isolation and mental health challenges.
Supporting Keep Talking Services is deeply personal for me. I first met Alex Richardson and Angelica in 2024, and their passion for the cause truly resonated with me. Having raised funds for numerous charities over the years, I found a unique connection with their mission. Alex, being a qualified mental health nurse, has firsthand experience of the frontline challenges, which adds so much credibility to their efforts. This initiative was born out of the lockdown period and has evolved into something truly impactful”.
Agents Giving and The Guild of Property Professionals wish you the best of luck for your Ultra Marathon Trilogy.
