All about IView Property Market
Social media has become an important part of our lives since we launched, and video is an increasingly integral element on all the social platforms. Facebook (who know a thing or two about consumer engagement!) are targeting 90%+ video content on their platform, and have launched Instagram TV to satisfy demand. Twitter encourages users to post video natively within tweets so viewers see the video start to play as they scroll through their feed. The reason that the social platforms love video so much is that WE love video so much … we spend more time watching video and engage more with video posts, so the platforms typically show video posts to 2-3 times as many people. They want us to stay on their platforms & use video to keep us there.
