Supporting Simon Whale: A Call to Arms for an Industry Legend 9 Nov 2023
In the dynamic landscape of the property industry, few names command as much respect and admiration as Simon Whale, affectionately known among us as ‘Whaley’. An esteemed member of our Agents Giving board of trustees and a luminary in estate agency technology, Simon’s vibrant spirit and generous heart have touched many within and beyond our professional community.
Today, as Simon undergoes treatment for liver cancer, we are reminded of the fragility of life and the strength of camaraderie that define our sector. Simon’s diagnosis has been met not with whispers but with a rallying cry, echoing his own unwavering support for others throughout the years. We stand with Simon, our industry legend, as he faces this challenge with the characteristic humour and courage we’ve come to admire.

THOMAS MORRIS #W*NK4WHALEY FUNDRAISER
In a remarkable display of unity, the industry has congregated around a JustGiving initiative, set in motion by Simon Bradbury of Thomas Morris, to bolster one of our own in his time of need.
Whether the funds raised will afford Simon a celebratory toast post-operation or serve as a generous donation to the British Liver Trust, the choice remains his. This gesture stands as a testament to the high regard in which Simon is held and the collective goodwill of our community.
As we champion this cause, we invite you to join us in spreading the word, using the hashtag #W*NK4WHALEY, in the spirit of the renowned #DoItForDom campaign that Simon ardently supported. It’s more than a fundraiser—it’s a tribute to a man whose tenacity and joy have inspired us all.

WHO IS SIMON WHALE?
Simon Whale’s self-proclaimed status as a “PropTech legend” is more than just playful bravado. His name resonates with influence and innovation in the property industry, a fact underscored by his ranking as number three on the Bradbury Index for the ‘Most Influential People in the Industry’.
Simon’s journey over the past two decades has been nothing short of remarkable. With a pioneering spirit, he propelled Reapit to become the CRM software of choice globally, embracing the successes of his clients as his own. His exceptional dedication and the resultant sale of the business in 2017 laid the groundwork for his next venture, the inception of Kerfuffle. This endeavour quickly became a tour de force, establishing an extensive network of over 2000 agents and providing a trusted platform for agents to select suppliers with confidence and gain access to the best market deals.
With a unique blend of expertise that spans across Morris dancing and magical salesmanship, Simon Whale embodies the very essence of innovation and camaraderie in the property industry. His eclectic career and infectious enthusiasm have not only changed the way estate agencies operate but have also inspired a generation of property professionals to think outside the box and strive for excellence.

As Simon bravely faces his current health challenge, we honour his legacy and the indelible mark he has left on the industry. We encourage the community to rally in support of Simon, a true maverick whose remarkable journey continues to inspire us all.
We at Agents Giving are proud to support this effort, partnering with the Relocation Agent Network and the effervescent Suzanna Mavity of Acaboom, who has curated a WhatsApp group to ensure Simon is surrounded by messages of support during his recovery.